Kalani Sitake: ‘I have a program to protect, a culture to protect’ (2026)

In the ever-evolving world of college football coaching, Kalani Sitake stands out as a unique and intriguing figure. With a jovial personality and a deep-rooted passion for the game, Sitake has become the longest-tenured coach in the Big 12, a league known for its competitive nature and high turnover rate.

What makes Sitake's journey even more fascinating is his unwavering commitment to a philosophy and culture that he attributes to his predecessor, LaVell Edwards. In a world where coaches often chase the latest trends and strategies, Sitake's steadfastness to his principles is a refreshing contrast.

The Sitake Philosophy

Sitake's approach to coaching is deeply rooted in the values he learned from Edwards. He emphasizes the importance of relationships, experience, and a family-like atmosphere within his team. Sitake believes that the bonds formed between players and the sense of belonging they develop are invaluable assets, potentially worth more than any amount of money.

A Culture of Development

One of the key aspects of Sitake's philosophy is his focus on player development. He encourages his players to think long-term, to see beyond the instant gratification of a big contract or a flashy transfer. Sitake wants his athletes to understand that their journey is about more than just the present; it's about building a foundation for a successful future.

Money vs. Passion

In an era where Name, Image, and Likeness (NIL) deals are transforming the college sports landscape, Sitake takes a different approach. He acknowledges the importance of compensation but believes that money should not be the primary motivator. Sitake's perspective is that if players are passionate about the game and find joy in their craft, the financial rewards will naturally follow.

The Impact on Players

LJ Martin, Sitake's star running back, embodies the success of this philosophy. Martin speaks of his college experience with a sense of wonder and enjoyment, a stark contrast to the pressure he felt in high school. This transformation highlights the power of Sitake's approach, creating an environment where players can thrive and truly love the game.

The Future of Sitake's Legacy

As Sitake continues his tenure, he remains true to his beliefs and values. He understands the importance of protecting the program's culture and maintaining its unique identity. If Sitake's journey mirrors that of Edwards, his legacy could extend far beyond his current decade, leaving an indelible mark on the Big 12 and college football as a whole.

Conclusion

Kalani Sitake's story is a reminder that success in coaching is not solely defined by wins and losses. It's about the impact a coach has on his players, the culture they foster, and the values they instill. In a world where money often talks, Sitake's quiet determination to stay true to his principles is a powerful statement, one that could inspire a new generation of coaches and athletes alike.

Kalani Sitake: ‘I have a program to protect, a culture to protect’ (2026)
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